CasaDiFrancesca
Official distributor of Eichholtz, Mezzo and Stone International in Romania.Premium e-commerce for designer furniture and wallpaper.
/ About the project
CasaDiFrancesca distributes designer furniture and wallpaper in Romania. The project had been started with another company, but communication was difficult and the owner's vision wasn't being respected. TrueView took over halfway through.The design ended up where the owner had wanted it, with no compromises along the way.
View live/ Project details
Name:CasaDiFrancesca, online store for premium furniture and wallpaper
Client:CasaDiFrancesca
Industry:E-commerce / Premium furniture
Timeline:Since 2026
Live:casadifrancesca.ro
/ The challenge
Premium furniture doesn't sell online like an ordinary product: the buyer is spending thousands and wants to be sure of what they're getting. And the design had to be exactly what the owner had in mind.Two directions that leave no room for half measures.
/ What we built
Design true to the vision
We took over the existing layout and rewrote what was needed so the result matched exactly what the owner had in mind. Tight iteration, with no pressure to rush the budget.
UX for a big purchase
High-quality product galleries, brand presentations, trust signals. The buyer has the time and the information to decide, without being hurried through checkout.
Catalogue organised by brand
Filtering and navigation by distributed brand: Eichholtz, Mezzo, Stone International. Plus clearly structured furniture and wallpaper categories.
